On September 13th 2006, The Business Performance Group was featured on KSL Radio's Speaking on Business with Fred Ball
Click here To Download an .mp3 of the broadcast
THE BUSINESS PERFORMANCE GROUP
September 13, 2006
This is Fred Ball for Zions Bank, speaking on business.
Tim Huffaker launched a business based on a problem he observed in the sales industry. In his 23 years working in sales and senior management positions, he was frustrated with the quality of salespeople and their lack of training and skills.
Tim designed a training program to remedy this problem and formed The Business Performance Group in Salt Lake City. The firm works with companies across the Wasatch Front to train their employees to become more effective salespeople.
Tim tells me that the key to The Business Performance Group's training method is not only instructing employees in sales principles, but in teaching them how to apply those skills in their own jobs and industries.
The company's training consists of a combination of monthly workshops and weekly one-on-one coaching sessions. The program tracks individuals' performances and helps them set goals. Salespeople are held accountable each week for their performance.
Tim says the principles of sales are the same across all industries and The Business Performance Group has trained salespeople in industries ranging from software to construction and manufacturing.
The Business Performance Group's workshops and training sessions teach salespeople 120 different principles, including time management, attitude, organization, motivation, prospecting and listening. Tim says one of the most important skills salespeople learn is how to sell themselves.
Along with grading the performance of its clients, The Business Performance Group also grades itself. Tim tells me that in 2005, the salespeople it trained averaged a 253 percent increase in gross margin sales and the businesses, on average, experienced a 1,700 percent return on their investment in the training. That is quite an accomplishment!
For Zions Bank, I'm Fred Ball. I'm speaking on business.
